7-day Blogger Quick Start - Day 1

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Day 1, Part I

Welcome to Day1! Yippie, time to start learning about blogging. Today we start with two fundamental elements….the W’s (Who, What, When, Where, Why) of Blogging as well as the Which platform question.

You probably haven’t thought about the W questions since grade school. I know I haven’t. So when I first start researching about blogging I was a little surprised to see it come up. I didn’t take the time to really go through these and it ended up hurting me later. SO, I urge you to get out your pen and paper. Find a quiet spot away from the kids. And really put some thought into these.


WHY What are you starting a blog?

People start blogs of all kinds of reasons. The majority of us in this group are here to start a blog for our Beachbody business. If that is you, it will probably be a lifestyle/fitness blog. Am I right? 

WHO is your audience?

From what I've read many of the experts recommend creating a profile for your ideal reader and write for that person. My idea reader is someone like me. Early 30, Female, Starting or expanding her family, struggled with weight her whole life, may have emotional baggage keeping her pounds on and additional medical hurdles like PCOS.

Profile characteristics:
  • gender?
  • age?
  • location?
  • education level?
  • socioeconomic status?
  • etc.

WHERE will people find you?

This is your blog title. How will people find you? Will you use your name? Will you use your Facebook business (aka "like") page?

The experts say not to think too narrow. My blog is Fit Familia. With Spanish being so common and also similar to other languages like Italian and Portuguese, I don't zero in on any one niche of people. Also it is centered around fitness and family. Those are two pretty huge topics and when family is involved that can really cover anything. For instance, I just wrote a post about an outfit I would wear out on a Valentine's dinner date with my hubs. The same afternoon I published it I had at least 9 women gushing over my fashion pick. 

If you are wanting you use your name you can always add in a tagline to explain you niche.

WHAT kind of posts will you have?

Again, if your goal is a blog to promote your Beachbody business, then your posts might be like mine. I focus on inspirational messages, recipes, shoutouts about upcoming challenges and I plan to add in fitness fashion in the next coming weeks with a little sprinkle of family here and there. I want my readers to feel like they know ME. I want them to think to themselves, "hey, if I met this girl in person I bet we would be friends." Because in the end, I want to be there friend and I want to help them achieve not only their fitness goals but also transform to a healthier lifestyle.

WHEN will you achieve success?

This is going to not only be different for everyone, but will change for all of you over time. In the beginning your first success marker may be getting regular comments on your articles or seeing an increase in the number of times your article was shared on social media.

You may feel that you have achieved succeed when you get your first challenger from a Wufoo application you had on your blog.

Again, others might feel they have reached success when you start receiving residual income from the affiliates and sponsored posts. 

There are many markers of success. You might even call these goals. We Beachbody coaches sure do love setting goals. So, write them down. All of them. Then we can create monthly, quarterly, and annual goals for your blog.

Day 1, Part II

What Platform to use?

There are a lot of articles out there talking about Blogger vs Wordpress. I'm not going to regurgitate what they've already said, so check out these two articles that I found pretty good and unbiased. You have to consider the source and you personal needs with you read comparisons.

One of these sites Elegant Themes Blog is ultimately trying to sell Wordpress themes and plugins. Then the other, WPBeginners, is also selling things and offering tutorials for Wordpress owners.

That being said, I really like the information  they gave and will address a few of their negatives blew.

WordPress vs Blogger - The Good, The Bad, and The Ugly  by Elegant Themes Blog 

The Ownership Issue

Yeah Google owns it and I really like all the benefits that means. I started my Beachbody business with a need of income as a defining my persistance. I want something FREE and with it integrated with my business gmail and Google Drive I couldn't be happier.

Threat of shutting it down? Well, if I were doing something illegal or sketchy then that might be a concern. I'm not worried about that at all.

The Control Issue

Um, if Melanie Mitro can grow over 8 years as a Beachbody Coach to the point she's earning 1 million dollars a year and she uses Blogger, then I don't see any reason why it would hold me back.

Yeah, if I was doing something super techy or in music I can see that this would be limiting. But, I don't see any reason why Blogger isn't a good choice. I personally like the limited capability. You know why?? Because I don't need all the bells and whistles that will ultimately make me overwhelmed.

The Appearance Issue

Um, yeah again. Poor argument here. The trend in blogging right now is Clean and Minimalist. The old days of filling every square inch of your blog with banners and buttons is long gone. People don't want to be overwhelming with moving parts and overabundance of images.

That being said, you still want to be professional. These are a few responsive  Blogger templates by my favorite Etsy Shop BloggerTemplate. haha Simple to remember right? Well get this, he is currently running a $2.99 SPECIAL now until THURSDAY the 29th!!

Recognize that?? Yup, its the one I chose. Buy Auray HERE.
Don't be afraid to buy it. You can always switch it up. We'll cover how to do that on Day 3.

Buy Bonnieux HERE

Buy Versailles 2 HERE

The Portability Issue

Again, Melanie Mitro hasn't gone anywhere. I don't see any reason why I would .

The Security Issue

Nanny nanny boo boo! Blogger win this one. Case closed.

Haha Seriously, I'm not spending MORE money only to have to secure it myself. I'm a mom, not an IT Specialist. Nor am I married to one.

The Support Issue

This the 21st Century. It's the Youtube/DIY Generation. I don't need to call up Blogger and sit on hold. If I need help with something I'll go to the people that can really help...IT vloggers  (video bloggers) on Youtube to teach me how to fix it. 

I'm not going to be doing anything that crazy so again, I'm not concerned.  

The Future Issue

Yes, Google has dropped a number of unsuccessful features over the years. With Blogger constantly going head-to-head against WordPress being the top blogging platform I'm not worried they will get rid of it.

Some articles complain about it not getting updated in forever. If it ain't broke, don't fix it. It's simplicity is its selling feature...that and its free.

Ok. So, we've covered a LOT here. Don't stress. If you are new to blogging and not even sure if this is a good thing to bring into your already busy Beachbody schedule don't press. This is one of the simplest click-and-start options out there. Again, if Melanie Mitro is successful and using it, why can't you??

Ultimately, choose what works best for you.

See Day 2 HERE.

Have a good one and see you tomorrow!

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